Join the HC Newsletter.
Subscribe Now!
Sign In

On the evening of Thursday, November 29, 2012, Guitar Center held the grand opening of its new location in Midlothian, Virginia, located at 13357 Rittenhouse Dr., 23112. The Midlothian store is Guitar Center’s 239th retail location and the  sixth in Virginia, as well as the first Virginia store to offer Guitar  Center Studios. Local musician and Guitar Center veteran Curtis Marion  serves as the store manager.

Guitar  Center Midlothian’s grand opening introduces customers to a vast  selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar  Center hosted a Grand Opening Weekend celebration featuring exclusive  savings, gear giveaways and free events. Guitar Center’s Midlothian  location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion  instruments and keyboards to live sound, DJ, lighting and recording  equipment and more.

The store features Guitar Center Studios,  an in-house, state-of-the-art lesson facility, which is already  creating unrivalled opportunities for area musicians of all ages and  skill levels. Guitar Center Studios provides music lessons from beginner to advanced  featuring certified instructors teaching world-class curriculum as well  as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar  Center Studios will be the most modern lessons facility in the area. Guitar Center Midlothian also features GC Garage, Guitar Center’s on-site guitar repair service.

As  part of Guitar Center’s initiatives designed to educate and inspire  artists nationwide, Guitar Center Midlothian will offer unique opportunities for musicians to craft their skills, maintain their  instruments and experience many other aspects of the music industry  first-hand. Musicians interested in learning about the industry will be  able to come to the store to interact with and pick the brains of several industry leaders.
Midlothian  shoppers are also able to enjoy Guitar Center’s new multi-channel  “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless  aisle” include Midlothian’s inventory, but it also provides easy access  to Guitar Center’s $400 million in new and used inventory located in  hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and  phone options to purchase music equipment from anywhere they may be,  allowing for a personalized and convenient shopping experience.
In  addition to special programs at the new Midlothian store, Guitar Center  offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent.  Midlothian residents will now be able to participate in these ongoing  national events from their hometown:
  • Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to  open for established artists such as Motley Crüe, KISS and Jane’s  Addiction.
  • Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best  unsigned singer-songwriter. Last year's winner received a  career-altering prize package which has included recording 3 songs with accomplished  Grammy® Award-winning Producer John Shanks, recording time at Converse  Rubber Tracks studio and $10,000 cash.
  • Guitar Center's Battle of the Blues is a nationwide amateur guitar skills competition with the goal of  finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy  Award-winning Producer Pete Anderson at the Grand Finals in LA, and won  an incredible prize package valued at over $50,000.
  • Guitar Center’s Drum-Off,  entering its 24th year, is the nationwide search for the next great  undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in  prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.
Guitar  Center Midlothian is open seven days a week. Store hours are 11:00 am –  8:00 pm Monday-Thursday; 10:00 am – 9:00 pm Friday; 10:00 am – 8:00 pm Saturday; and 11:00 pm – 8:00 pm Sunday.

No comments
Join the discussion...
Post Comment
More Cool Stuff
Expert Reviews
There are many Muff variants in the world, but tone purists know what they are l...
Articles
Replace your pickup selector switch with a panpot   by Craig Anderton  ...
x
sign in
x
contact us
*Indicates required fields
Name *
Email Address *
Issue Type *
submit
x
message
okay
please wait