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The pursuit of the "good life" as emulated by Playboy has always included rock stars, their music and their fans. However, today, it also includes rock stars' most prized instrument--the electric guitar.

Gibson's Custom, Art and Historic division has teamed up wtih Playboy Enterprises to design and produce a series of official Playboy guitars. The limited edition guitars are expected to be quickly snapped up by collectors and Playboy aficionados alike as the investment value of collectible instruments skyrockets.

The first run of limited edition guitars features Playboy's timeless Rabbit Head logo printed on it in a black and white high-gloss finish. In addition, the neck of the guitar is emblazoned with "PLAYBOY."

Only 10 of this first edition will be produced. The guitars will be presented as gifts to individuals who personify the Playboy lifestyle and a select number will be available through Playboy's auction web site and special Playboy promotions.

Subsequently, Gibson will design and produce additional limited-edition Playboy-themed guitars to be sold via its global dealer base.

"Playboy is the ultimate lifestyle brand," said Helen Isaacson, president of Product Marketing. "Through our association with Gibson, we will be able to translate Playboy's unique qualities of style and sexiness into a collector's item that is truly American. Like they say, 'after all is said and done... only a Gibson is good enough.'"

Gibson's Custom Division is renowned for its highly sought limited edition and reissue guitars, sometimes fetching over $100,000. Playboy's world renowned Jazz festival, charity events and upscale male demographic are expected to fuel enthusiast excitement as news of the limited runs filters through the music and collector communities.

Gibson's Custom division produces a variety of specialty guitars. The Historic Collection features legendary Gibsons, including Gibson's first f-hole "jazz box," the L-5, and the painstakingly reproduced

Les Paul '59 Flametop Reissue. The Custom Shop showcases the creative range of the division's designers and ranges from new models, built to the specifications of professional musicians, to special editions of traditional Gibsons, such as the highly ornamented Century Guitar. The divisionís

Art guitars are one-of-a-kind instruments made for individual artists or to commemorate events such as Gibsonís 100th Anniversary and B.B. King's 70th Birthday.

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