Furman Sound today announced a partnership with Fender Musical Instruments Corp. (FMIC), the world's foremost manufacturer of electric guitars, amplifiers, and related products, through which FMI Wholesale will serve as a distributor of Furman Sound's leading AC power conditioning products. Formerly known as Fender® Strings, Parts, and Accessories, the newly created FMI Wholesale Division boasts more than 10 years of success in sales and distribution of Fender-branded products to the music business.
"Furman's early partnership in FMIC's new distribution business venture brings together two of the industry's best-known technology leaders, giving FMI Wholesale customers direct access to market-leading power conditioning products," said Dave Keller, executive vice president of sales and marketing at Furman Sound. "FMI Wholesale has been gaining traction very rapidly since its inception, and we look forward to working closely with its team to build on this success and extend our product reach throughout the industry."
"FMI Wholesale is quickly expanding beyond its core business of distributing Fender products. Power conditioning products from Furman Sound represent the quality, performance, and reliability standards we demand within our growing offering of professional and consumer-oriented electronics," said Jeff Moore, vice president of FMI Wholesale. "This partnership represents a very exciting and promising relationship for both our companies."
FMI Wholesale has committed to serve as a Furman distributor to the musical instruments market and will showcase the company's products through its internal sales force, field sales staff, and trade show presence. Furman equipment will be part of a best-of-class selection of products available through FMI Wholesale, and this relationship will allow retailers and smaller dealers to benefit from the company's strong sales organization and realize improved profit opportunities.
Furman's power conditioning products feature proprietary "SMP+" technology, which combines three filtering and protection circuits: Linear Filtering Technology™ (LiFT) to suppress noise dramatically and consistently across the entire dynamic range; Series Multi-Stage Protection (SMP) to clamp and dissipate damaging transient voltages without sacrificing itself; and Extreme Voltage Shutdown (EVS) to protect against loss of neutral or accidental connections at high voltage levels.