Volkswagen has teamed up with guitar industry innovator First Act Inc. for a first-of-its-kind musical collaboration. Beginning October 3 and continuing through December 31, any customer that purchases or leases a designated Volkswagen model from the new 2007 line - including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible, as well as select 2006 models - will receive their own completely customized First Act GarageMaster electric guitar that will play seamlessly through the car's existing audio system. Each completely customized First Act GarageMaster electric guitar is a wholly unique, one-of-a-kind instrument and available exclusively to those who purchase or lease one of these Volkswagen models through a Volkswagen dealer. No other manufacturer offers a musical experience quite like this to its customers.
The program will be supported through an extensive national television, print, radio campaign featuring Grammy-winning artist John Mayer, Velvet Revolver guitarist Slash (formerly of Guns N' Roses) and actor Christopher Guest, best known for his portrayal of Nigel Tufnel in This Is Spinal Tap. Customers can log onto www.vdubsrock.com to learn about the Volkswagen program specifics, First Act GarageMaster electric guitar, take interactive guitar lessons with Dweezil Zappa, and more.
The First Act GarageMaster electric guitar is a work of customized pop culture art. Each electric guitar will display the Vehicle Identification Number (VIN) of the owner's Volkswagen vehicle and will also have custom colored pick guards complementing the exterior of the car. The guitar will feature the traditional Volkswagen logo and "V Dub" inlay, a guitar strap made of safety belts, VW knobs, a prominent blue indicator light that matches the trademark instrument panel lighting of Volkswagen vehicles, VW logo guitar picks and a carrying case to take the music anywhere. Volkswagen owners can now create a concert in their garage, play for the entire tailgate party or shred in the beach parking lot.
Each First Act GarageMaster guitar has a built-in preamp that allows the guitar to plug directly into Volkswagen's auxiliary jack. The pre-amp features First Act's proprietary V-Stack Technology, an analog modeling technique that emulates vintage amplifiers. This innovative technology and promotion brings together car lovers and music lovers alike. The car and music culture become one and creates a unique sense of self-expression.
The joint venture between Volkswagen and First Act launches October 3rd and the unique promotion will last through the end of the year until December 31st. This offer is available on new, unused 2007 and 2006 vehicles including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible - purchased and leased. The First Act GarageMaster will plug into the auxiliary jack of the aforementioned 2007 vehicles as well as the 2006 New Beetle and New Beetle Convertible.