Fender Custom Shop Road Show 
North American Summer/Fall 2010 Dates And Dealers

Join top Fender Custom Shop representatives for a series of events that provide “an all-access pass to the dream factory” as the Fender Custom Shop Road Show visits U.S. and Canadian dealers throughout summer and fall 2010.

At Custom Shop Road Show in-store events, dealers invite their top customers to meet and greet Custom Shop managers and master builders and their local Fender^® district sales managers in a relaxed atmosphere that is as cool as it is informative. Guests can see, play and purchase special Custom Shop instruments created exclusively for these events; learn about Custom Shop instruments, history and programs; have their questions answered straight from Custom Shop staff; and design and order their “dream guitar” with direct assistance from Custom Shop staff and their local dealer.

Those who are unable to attend Road Show events in person can still arrange to buy instruments through one of the authorized Custom Shop Road Show dealers listed below.

CURRENTLY SCHEDULED SUMMER/FALL 2010 CUSTOM SHOP ROAD SHOW DATES, DEALERS AND CITIES:

July 29                   Sweetwater Sound                           Fort Wayne, Ind.

Aug. 10                  Long & McQuade Toronto                 Toronto, Ont.

Aug. 12                  Long & McQuade Vancouver            Vancouver, B.C.

Aug. 28                  Dave’s Guitar Shop                          La Crosse, Wis.

Sept. 16                 Music Gallery                                  Highland Park, Ill.

Sept. 30                 Wildwood Guitars                             Louisville, Colo.

Oct. 2                    Rainbow Guitars                              Tucson, Ariz.

Oct. 22                  Wild West Guitars                            Riverside, Calif.

Events take place from 4 – 8 p.m. local time.