Fender Chooses Primacoustic Sound Treatment for New L.A. Showroom

Primacoustic is pleased to announce that Primacoustic was selected to help tame 

the acoustic environment in Fender's new Fender L.A. Artist Relations Showroom.

Primacoustic company president Peter Janis : “For many of us, Fender has been a

guiding light in the music, sound and recording business. Not only did Leo Fender

set the standard in amplifier technology, but the company refined the electric

guitar to such a high level that their designs are still considered the benchmark.

The simple fact that Fender understands the importance of acoustical treatment and

invested in this technology to treat their new facility is a testament to their

commitment to continuing the tradition that has made Fender what it is today.”

The new Fender L.A. Artist Relations Showroom located in Los Angeles is a large open

space with separate areas for both electric and acoustic instruments. According to

Matt Ferguson, Fender's Director of Artist Relations: “When designing Fender's first

Artist Relations showroom in Los Angeles , getting our gear to sound the best it

could sound was the goal # 1. We decided to go with Primacoustic Broadway wall

panels and Nimbus ceiling clouds for their high sound absorption capabilities, ease

of installation and professional look. Within 2 hours our team turned an overly

ambient and unmusical environment into a finely tuned inspiring venue for artists to

demo our world class instruments and amplifiers.”

Primacoustic is a market leader in high performance acoustic products. Our

ground-breaking Broadway acoustic panels also grace the studio walls of

international artists such as Tommy Lee, Nathan East, Scott Henderson, and David

Bottrill.