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F7 Sound and Vision announced that its first product, CONCEPT:FXTM is now shipping. CONCEPT:FX is a CD-ROM that contains 195 royalty-free sound effects for both the PC and Macintosh computer platforms. CONCEPT:FX features sounds that are abstract and distinctive targeting individuals and businesses who work in the audio, video and multimedia production industries and who are looking for a "sonic edge" in their projects.

All 195 sounds on CONCEPT:FX are in AIFF and WAV formats. In addition, each sound comes in 3 resolutions: Broadcast, 44.1kHz, 16 bit; Multimedia, 22.05kHz, 16 bit, and Internet, 11.025kHz, 8 bit, mono. The inclusion of the lower resolution sounds adds versatility to CONCEPT:FX by minimizing the need to sample rate convert and by having "lo-fi" versions of the sounds. These "lo-fi" sounds are also great for Industrial and Techno projects where more "grit" is desired in the samples.

"This CD-ROM will be an asset to anyone who has a need for original sound effects," said F7 Sound and Vision's owner Michael Oster. "The sound quality is professional and the sound selection is very creative."

CONCEPT:FX will retail at $49.95 + $4.00 shipping (U.S.)

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