Evans Drumheads has launched a new "Advantage" dealer program designed to give drum shops and retail music stores with professional-level drum departments a competitive edge when selling Evans products.
"The Evans Advantage program provides dealers with benefits that allow them to better merchandise and sell Evans heads," says Evans Brand Manager Michael Robinson. "Evans Advantage dealers also receive special perks and other Advantage services which help them compete with larger multi-chain stores. Consumers will benefit as well when they find the full line of Evans drumset, marching, conga and orchestral heads and new support materials at Evans Advantage dealer locations."
The Evans Advantage dealer program is just one element of an expansive Evans marketing strategy, which supports smaller, privately owned drum shops and music stores throughout the United States.