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In a true example of grass roots outreach to its prospective customer base, DigiTech has hit the road with its very own DIGITRUCK&trade. The truck is a 53-foot showcase of Digitech's product line, offering a wealth of guitar effects and modeling products. These products are demonstrated live and on stage.

The DIGITRUCK features a 23x16-foot stage with a state-of-the-art, all-Harman PA system, demo/studio room showcasing the latest gear from the Harman Music Group, as well as a lounge area.

The goal of the DIGITRUCK is to bring a trade show environment to music instrument retailers and educate the public on Harman's latest offerings. The DIGITRUCK goes out visiting dealers, concerts, trade shows and special events.

Consumers will experience expert demos, performances by artists, and opportunities to play and interact with DigiTech gear. Store staff members will be trained on new product for better knowledge and educating consumers.

The DIGITRUCK features master musician Rikk Beatty, who has five instrumental albums under his belt and has mastered styles from Rock, Jazz, Blues, Latin, Acoustic, New Age, and Funk. He has shared the stage with acts such as April Wine, Cheap Trick, Great White, Warrant, Dio, and Scott Cossu. Rikk was also the Guitar Center Seattle store champion in the national "Guitarmageddon" contest where he took 2nd place in the regional finals in San Francisco in 2003.

Upcoming dates:

  • 10-4 Amp Show (Trade show) Van Nuys CA
  • 10-5 Amp Show (Trade show) Van Nuys CA
  • 10-6 Sam Ash Canoga Park CA
  • 10-7 Sam Ash Westminster CA
  • 10-8 Sam Ash City of Industry CA
  • 10-9 Sam Ash Ontario CA
  • 10-11 Sam Ash Las Vegas NV
  • 11-3 Guitar Center Bridgeton MO
  • 11-4 Guitar Center Springfield MO
  • 11-5 Guitar Center Fayetteville AR
  • 11-6 Guitar Center Little Rock AR
  • 11-7 Guitar Center Memphis TN


AES Booth #202
Demo Room #110


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