J. DAddario & Company, Inc., the worlds largest manufacturer of musical instrument strings, has introduced an interactive CD-ROM titled The DAddario Advantage. The CD-ROM is the next best thing to visiting the DAddario factory firsthand, and will provide dealers and consumers alike with a better understanding of DAddarios long history, extensive product lines and the science of stringmaking.
The DAddario Advantage can be used by dealers as an in-store demonstration or by consumers who are just curious about the stringmaking process. The CD-ROM allows users to take a virtual tour of DAddarios facilities, from design to shipping, with video and narration, and includes a full DAddario catalog with sound clips of many different strings for both fretted and bowed instruments. The DAddario Advantage also features interviews with Lenny Kravitz, John Patitucci, Al Di Meola, Mark OConnor and Ben Verdery.
"This CD is the first of its kind in the music accessory business," states DAddario Brand Manager Peter DAddario. "Its really a great tool for anyone interested in our company, the stringmaking process or anyone who wants to learn more about our extensive line of strings."