Berkleemusic, the online continuing education division of Berklee College of Music, is now enrolling three new music business courses for their upcoming fall term.
Music Marketing 101 provides a foundation in music marketing, including basic techniques to attract new fans, ways to garner media attention, make smart use of the Internet, and sell more of your music.
In Music Marketing 201, students will learn more advanced marketing techniques to create a worldwide promotional strategy that targets publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising, touring and more.
In Artist Management, students explore the role and importance of the artist manager, what they do, and how they impact the career of the artist and their brand.
Berkleemusic's fall term begins October 1.