Avid to Support Independent Filmmakers, Musicians and Students at the 2011 SXSW Music and Media Conference

Avid® (NASDAQ: AVID) today announced that it has teamed with local, 

national and international organizations at the 2011 SXSW Music and

Media Conference in an effort to empower independent filmmakers and

musicians, facilitate collaborative community building, and educate

students during the festival's 10 day run from March 11-20, 2011.

Avid to Present Annual Filmmakers Luncheon

Working with Machete writer, director and editor Robert Rodriguez

and partnering with the festival's organizers, Avid will present the

annual SXSW Filmmakers Luncheon on Friday, March 11 at Troublemaker

Studios in Austin, Texas. Featuring attendance by the 200+ directors

invited to SXSW each year, the luncheon brings together a unique

gathering of narrative, documentary, music video and short film directors

in order to foster collaboration and facilitate creativity though

community building. 

"Avid and Troublemaker Studios share a commitment to inspiring and

empowering a community of creative professionals at all levels," says

Robert Rodriquez.  "SXSW is such an amazing opportunity for gifted

independent filmmakers to share that inspiration and build on that sense

of community. We are tremendously proud to bring so many of these

talented filmmakers together to share their creative energies.

VENUE to Support Live Performances at the British Music Embassy Stage

Avid has partnered with Cato Music to handle the mix at the festival's

highly regarded British Music Embassy stage, the only venue run directly

by a foreign government at SXSW. The UK stage will host more than 60 acts

throughout the festival, including British buzz bands like the Bombay

Bicycle Club, Jamie Woon and The Boxer Rebellion. Cato Music will use

Avid's VENUE Profile and SC48 live sound consoles to deliver the features

and stability required by sound engineers to handle the rigorous live

performance demands during SXSW.

"VENUE was the obvious choice," says Glen Rowe, founder of Cato Music.

"The sound quality is sensational, and with VENUE's tight Pro Tools

integration, we can use Avid's HD|Native recording solution on site to

provide a multi track recording of each performance, which can go a

long way to support acts just starting out. In addition, with Avid

engineers like Robb Allan-whose mixed Coldplay and Massive Attack-on

hand to run the audio, we're delighted by the level of support Avid

are providing to the bands and the British Music Embassy."

Avid Helps SonicBids Celebrate 10 Years of Empowering Emerging Music

Since 1991, SonicBids has been connecting bands from around the world

with music promoters, licensors and broadcasters, empowering artists'

success through the innovative use of technology. Avid shares this

belief in the power of technology to drive creativity and realize goals,

and is proud to be a sponsor of the SonicBids SXSW Party at Maggie Mae's

on Friday, March 18. The day party will feature performances by a dozen

local and international acts including Said the Whale, The Jezebels and

The Black Atlantic, and include n Avid product giveaway.

John Lennon Educational Tour Bus and Avid to Offer Hands-on Experience

with Professional Tools at SXSW

The John Lennon Educational Tour Bus will be in Austin for SXSW, hosting

students and providing hands-on experience with professional creative

tools at several locations throughout the festival, including appearances

at the Gibson Showroom on March 14th and 15th, as well as at Roky Erickson's

Ice Cream Social on March 17th. Outfitted with Avid's latest audio and video

offerings, including Media Composer 5, Pro Tools 9 and the new Pro

Tools|HD Series interfaces

professional recording studio and post facility dedicated to education

and helping the next generation of filmmakers, producers, engineers and

musicians to develop skills that they'll need to find exciting careers,

while tapping the highest potential of their creativity.

Since 1987, Austin has hosted the internationally recognized SXSW Music

and Media Conference & Festival. In 1994 conferences and festivals were

added for the film industry (SXSW Film) as well as interactive media

(SXSW Interactive Festival), mirroring the ever increasing convergence

of entertainment/media outlets.