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Avid(r) (NASDAQ: AVID) today announced that it has teamed with local, 
national and international organizations at the 2011 SXSW Music and
Media Conference
in an effort to empower independent filmmakers and
musicians, facilitate collaborative community building, and educate
students during the festival's 10 day run from March 11-20, 2011.

Avid to Present Annual Filmmakers Luncheon

Working with Machete writer, director and editor Robert Rodriguez
and partnering with the festival's organizers, Avid will present the
annual SXSW Filmmakers Luncheon on Friday, March 11 at Troublemaker
Studios in Austin, Texas. Featuring attendance by the 200+ directors
invited to SXSW each year, the luncheon brings together a unique
gathering of narrative, documentary, music video and short film directors
in order to foster collaboration and facilitate creativity though
community building. 

"Avid and Troublemaker Studios share a commitment to inspiring and
empowering a community of creative professionals at all levels," says
Robert Rodriquez.  "SXSW is such an amazing opportunity for gifted
independent filmmakers to share that inspiration and build on that sense
of community. We are tremendously proud to bring so many of these
talented filmmakers together to share their creative energies.

VENUE to Support Live Performances at the British Music Embassy Stage

Avid has partnered with Cato Music to handle the mix at the festival's
highly regarded British Music Embassy stage, the only venue run directly
by a foreign government at SXSW. The UK stage will host more than 60 acts
throughout the festival, including British buzz bands like the Bombay
Bicycle Club, Jamie Woon and The Boxer Rebellion. Cato Music will use
Avid's VENUE Profile and SC48 live sound consoles to deliver the features
and stability required by sound engineers to handle the rigorous live
performance demands during SXSW.

"VENUE was the obvious choice," says Glen Rowe, founder of Cato Music.
"The sound quality is sensational, and with VENUE's tight Pro Tools
integration, we can use Avid's HD|Native recording solution on site to
provide a multi track recording of each performance, which can go a
long way to support acts just starting out. In addition, with Avid
engineers like Robb Allan-whose mixed Coldplay and Massive Attack-on
hand to run the audio, we're delighted by the level of support Avid
are providing to the bands and the British Music Embassy."

Avid Helps SonicBids Celebrate 10 Years of Empowering Emerging Music

Since 1991, SonicBids has been connecting bands from around the world
with music promoters, licensors and broadcasters, empowering artists'
success through the innovative use of technology. Avid shares this
belief in the power of technology to drive creativity and realize goals,
and is proud to be a sponsor of the SonicBids SXSW Party at Maggie Mae's
on Friday, March 18. The day party will feature performances by a dozen
local and international acts including Said the Whale, The Jezebels and
The Black Atlantic, and include n Avid product giveaway.

John Lennon Educational Tour Bus and Avid to Offer Hands-on Experience
with Professional Tools at SXSW

The John Lennon Educational Tour Bus will be in Austin for SXSW, hosting
students and providing hands-on experience with professional creative
tools at several locations throughout the festival, including appearances
at the Gibson Showroom on March 14th and 15th, as well as at Roky Erickson's
Ice Cream Social on March 17th. Outfitted with Avid's latest audio and video
offerings, including Media Composer 5, Pro Tools 9 and the new Pro
Tools|HD Series interfaces
the John Lennon Bus is a self contained
professional recording studio and post facility dedicated to education
and helping the next generation of filmmakers, producers, engineers and
musicians to develop skills that they'll need to find exciting careers,
while tapping the highest potential of their creativity.

Since 1987, Austin has hosted the internationally recognized SXSW Music
and Media Conference & Festival. In 1994 conferences and festivals were
added for the film industry (SXSW Film) as well as interactive media
(SXSW Interactive Festival), mirroring the ever increasing convergence
of entertainment/media outlets.
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