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Avid® plans to preview a number of new technology offerings that will advance the craft of live sound mixing at the upcoming PLASA 2010 show. The company will demonstrate new VENUE system capabilities that improve live recording workflows with Pro Tools®, AVB networking and remote control, facilitating mixing, archiving, and setup.


Booth H31

Earls Court
London, UK
Sunday, September 12 to Thursday, September 15, 2010


New, exclusive technology previews and VENUE functionality that will be on display include:

  • A VENUE Software technology preview, which will enhance integration between Pro Tools, and VENUE live sound systems. Customers will experience how intelligent interaction between VENUE systems and Pro Tools can improve live recording, virtual soundchecks and archiving.
  • VENUE and AVB integration, which will showcase Avid’s continued support for the AVnu Alliance and its goal of developing universal AVB (audio/video bridging) networking standards to enhance the live event experience. Customers can see the results of close cooperation between Harmon and Avid with the presentation of an Avid AVB interface card in a VENUE stage rack transmitting audio to a Crown amplifier over AVB in a demo that also integrates Lab X networking technology and a Marvell Ethernet switch.
  • An ECx Ethernet Option card demonstration, which will show how customers can control all VENUE functions over a wireless network, enabling them to step away from the console to adjust their mixes. Customers can learn how to use an Apple iPad touch screen to access detailed areas of the VENUE user interface to control mixing parameters that include: faders, patching, plug-ins and snapshots.

Interactive Panels and Master Classes Hosted by Leading Live Sound Engineers

Avid will also offer a series of panel discussions and master classes designed for customers to obtain valuable insights into using VENUE Virtual Soundcheck and how to enhance creativity by taking full advantage of plug-ins, and tips and tricks from the field. Hosts for these sessions include: Robert Scovill, sr. market specialist for Avid and FOH for Tom Petty; Chris Madden, FOH engineer for Pink and Joe Cocker; Robb Allan, solutions development, live sound for Avid, and FOH for Coldplay and Massive Attack; and representatives from Waves, Softube and Sonnox.  A complete class schedule will be available at the Avid booth - H31.

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