Auralex's SonicPrint Goes Green

Auralex Acoustics, the industry leader in innovative sound control solutions, is pleased to announce a breakthrough in acoustic technology — custom-printed, artistic SonicPrint ProPanels manufactured with its first green acoustical panel, EcoTech, at CEDIA 2009 (Booth 1317). SonicPrint features "The Art of Sound" theme by blending unlimited design and style options for any room with the company's new acoustically proven technology through its green ProPanel product line, EcoTech. SonicPrint custom-printed, artistic ProPanels are fabric-covered acoustic absorptive panels disguised as artwork. This exclusive offering opens the door to numerous décor options, as the acoustical panels are camouflaged under the design of the customer's choice. Users are no longer limited to single color fabric choices, and can now improve the room acoustics by outfitting any space with paintings and drawings of any kind. EcoTech acoustic panels are manufactured with a proprietary formulation of 65% recycled polyester fibers. EcoTech panels are Class A fire retardant, easy to handle, and moisture resistant. The EcoTech family of products is designed with the environment in mind, yet retains the longevity and acoustical properties for which Auralex is known. The new EcoTech acoustical panels will be offered in tandem with many of Auralex's current panel products, including ProPanels, T-Coustic ceiling tiles and the ELiTE™ Custom Fabric System. The panels are easy to work with and will be available both unfaced (white) and with a black scrim face. There is no increase in cost to either the dealer or consumer for going green. The new offering meets and exceeds the quality of product and testing data (acoustical and fire) that the consumer demands. "As we continue our ongoing green initiatives at Auralex, offering SonicPrint with our new EcoTech recycled substrate was a natural progression," says Karen Richardson, director of sales at Auralex Acoustics. "We are moving towards making all of our panel products 'green' by the end of this year through the use of EcoTech versus our typical fiberglass panels. While the fiberglass panels will still be available, we hope that our consumers prefer the new greener polyester panels, as they offer the same acoustical properties at a lower cost." Auralex Acoustics' new dedicated micro-site, http://www.auralex.com/sonicprint/ is an online portal and direct way for users to upload their own personal photography, corporate logos or other custom images to be printed on the SonicPrint acoustical panels. The site offers Auralex's entire library of images and design options available for SonicPrint. The gallery is divided into several categories for easy browsing and convenient ordering. Categories include artistic/textures, aquatic/animals, children, cultural, flowers/nature, food/beverage, historic/vintage, humor, independent artists, performing arts, motivational, movies, music, scenic and sports. As an added value, the site features Auralex's noted Free Room Analysis Form, installation guides, and design and application ideas.