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New Digital Process Creates Quicker Assessment of Customer’s Acoustical Needs

INDIANAPOLIS, IN, August 30, 2011 Auralex® Acoustics, Inc.,  the industry leader in innovative sound control solutions, launches the  newest innovation to its Free Personalized Room Analysis service, a Digital Personalized Room Analysis Form (Digital PRAF).   As a digital upgrade to the company’s existing Free Personalized Room  Analysis service, the new digital form will allow for a more efficient  customer experience.

The  new digital process enables room information to be fed directly into  the Auralex database, so the company’s Application Specialists can  immediately begin evaluating the room’s acoustical needs. This direct  stream of data drastically shortens the process and, ultimately, the  acoustical analysis completion time. However, if customers still desire  the paper version of this form, authorized Auralex dealers will have it  on hand.

Most  aspects of the PRAF service have stayed the same. Customers fill out a  form with details about their project and provide diagrams with room  dimensions. The new form will allow customers to input the requested  data, and upload drawings and pictures directly into Auralex’s Customer  Relationship Management software. This information is then used to  render an acoustical model of the space and to determine the most  effective acoustical treatment plan for the specific room and  application.

After  Auralex receives the requests, they are sorted geographically and  routed to the appropriate Application Specialist. Within two to three  business days, an Auralex Application Specialist will review the  information and formulate suggestions for Auralex products and their  suggested placement in the room(s). Products can then be purchased through any of Auralex’s hundreds of authorized dealers.

“By  digitizing our Personalized Room Analysis Form, Auralex is able to  promptly respond to and provide consumers with a convenient and  cost-effective solution to diagnosing and treating acoustical  inaccuracies,” says Eric Smith, founder and president of Auralex  Acoustics. “Auralex continually strives for advancement in product  design and service; the new Digital PRAF demonstrates Auralex’s  commitment to remaining at the forefront of inventive customer service  and support.”

The new free digital PRAF is now available at http://www.auralex.com/praf/ and has replaced the downloadable Auralex PRAF form in PDF format.

Due  to an ever-growing demand for acoustical assistance and the popularity  of Auralex products, the company’s FREE Personalized Room Analysis is  limited to a maximum of two hours of phone discussions, e-mails and/or  faxed correspondences. This is necessary to ensure that Auralex can  assist everyone in a timely fashion. If your product application support  needs exceed this limit, an Auralex representative will contact you  directly to discuss additional options.

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