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Ara Ajizian -Contributing Editor

From before he can even remember, music has had a profound effect on Ara. This naturally led to him picking up the bass guitar at 18, and in the 20+ years since he's picked up guitar, singing and drums as well. For nearly a decade he's been writing about music gear from the retailer's perspective, something that has given him a birdseye view of the MI landscape and the opportunity to experience gear from across the industry.

Ara began his writing career as a copywriter with Musician's Friend in 2004. With the acquisition of Harmony Central the following year, Ara became news and content editor for the site under its new ownership. Eventually he moved into the role of Associate Publisher for Harmony Central, creating content but also focusing heavily on the business development side of the organization. In 2011, Ara left Medford, Oregon for Westlake Village, California to join the Guitar Center team as Managing Editor, Direct Brands. After two years and the desire to return to Oregon, Ara moved into the role of Contributing Editor for Harmony Central.

"Few things in life have the kind of power that music does. It inspires and it heals. It brings us pleasure and comforts us in our darkest times. It transcends nation and language. My hope is to encourage and educate anyone who takes part in the wonderful art of making music through what we do at Harmony Central."

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