I thought the video was really good. Egotistical? Yeah, a bit. But if someone asks me to explain my #1 guitar, how it came to be, and why it's my #1, it would come off the same way.
And yeah, for JM fans, those songs are well known. If you're talking about your guitar and you say you recorded these songs with it, then it makes perfect sense. And while on topic - think if you met Jimmy Page in the 70s, and he was holding his double neck Gibson. OMG, Jimmy Page! OMG - is that the Stairway guitar?!! Can I touch it?!! Yeah - its like that. The black Strat people see him playing all the time and associate with him. They also credit the guitar for the tone as much as the player.
I think it's a cool story. And wow, he instantly nails those tones on his album. It's a signature sound - its subtle, but it's there. When he was on the wrong pickup, it didn't sound like the record. Flips the 5 way and BAM.
He also nicely explains how playing one guitar for so much time you really get to feel all the nuances that all you to bend like you want to, etc. I know what he means - I can play great on my main axe, but struggle on another one - especially if it's a different string tension or radius or scale length. He admits to not being so great he can just pick up any guitar and play like he does.