This is why Carvins are such a hard sell. They're fantastic guitars, beloved by almost everyone who has played them and sold at a very fair price, especially given the fact that they're cheaper and better built than many Gibsons... and yet... people want to be able to shop and take them for a spin first. I believe Carvin even offers a fair trial period after you buy but it's just easier to fall in love with a guitar you've held in your hands rather than ordered factory-direct.
carvin does well though, which is a good sign. youll never conquer the market with that format unless its super low budget though. luckily the production target for this project is fairly small in comparison to carvin and others like them.