Phil O'Keefe Posted July 2, 2014 Share Posted July 2, 2014 I saw this in today's edition of the Music Trades online. It appears that as of July 7, Fender will no longer be using MSRP for anything, and instead, will only have an "advertised price" that will correspond with the current MAP (minimum advertised price) - the stated reason for their decision is to avoid confusion in the minds of customers; since MAP has become so common, MSRP is kind of irrelevant anymore. Starting July 7, Fender Musical Instrument Corporation will no longer be providing “Manufacturer Suggested Retail Prices” on any Fender branded products in North America. In the future, the company’s website and other promotional materials will reference only an “advertised price” that corresponds to MAP. Richard McDonald, executive vice president of the Fender brand, explained... READ MORE http://www.musictrades.com/news7.html So what do you think about this? Should more companies do away with MSRP and just stick with MAP? Link to comment Share on other sites More sharing options...
Members Turd Furgison Posted July 2, 2014 Members Share Posted July 2, 2014 most people i know only care about the price they are going to actually pay. msrp, rrp, map etc. feel like an advertising gimmick to make you feel like you are getting a better deal when you don't pay that amount. Link to comment Share on other sites More sharing options...
Members Player99 Posted July 3, 2014 Members Share Posted July 3, 2014 MSRP of a Les Paul is $8500, it sells for about $4200. Scam or not? Link to comment Share on other sites More sharing options...
Members evets618 Posted July 4, 2014 Members Share Posted July 4, 2014 MSRP is an obsolete hold-over borrowed from the automobile industry a thousand years ago. No-one pays any attention to it anymore. It's just been replaced by the MAP. Link to comment Share on other sites More sharing options...
Members Faldoe Posted July 4, 2014 Members Share Posted July 4, 2014 most people i know only care about the price they are going to actually pay. msrp' date=' rrp, map etc. feel like an advertising gimmick to make you feel like you are getting a better deal when you don't pay that amount.[/quote'] Pretty much. Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 5, 2014 Author Share Posted July 5, 2014 MSRP of a Les Paul is $8500' date=' it sells for about $4200. Scam or not?[/quote'] That has to be one of the nicer models - that's considerably more than a regular Les Paul Standard costs, which list for around $5k, with a street price of just under $3k. As far as it being a scam, I don't think so. It is what it is. It's certainly not inexpensive, but the difference between list and MAP prices has always been easy enough to learn about online for anyone who's interested. Link to comment Share on other sites More sharing options...
Members BG76 Posted July 5, 2014 Members Share Posted July 5, 2014 This does beg the question about Fender exploring the direct to customer model. They have started having guitars one can order on the website. Link to comment Share on other sites More sharing options...
Members conky Posted July 6, 2014 Members Share Posted July 6, 2014 That's gonna {censored} up The Price Is Right. Link to comment Share on other sites More sharing options...
Members goodhonk Posted July 7, 2014 Members Share Posted July 7, 2014 May help diminish the flood of overpriced squiers on craigslist. Link to comment Share on other sites More sharing options...
Members Player99 Posted July 7, 2014 Members Share Posted July 7, 2014 That has to be one of the nicer models - that's considerably more than a regular Les Paul Standard costs, which list for around $5k, with a street price of just under $3k. As far as it being a scam, I don't think so. It is what it is. It's certainly not inexpensive, but the difference between list and MAP prices has always been easy enough to learn about online for anyone who's interested. Yes it is a nicer one. My buddy owns it. He says some LP's the notes all bloom. He says his only the low E notes bloom. $ does not always mean the best. Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 7, 2014 Author Share Posted July 7, 2014 That's gonna **************** up The Price Is Right. Hahahaha Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 7, 2014 Author Share Posted July 7, 2014 Yes it is a nicer one. My buddy owns it. He says some LP's the notes all bloom. He says his only the low E notes bloom. $ does not always mean the best. The one I reviewed is a honey... it squeals, barks, chirps, blooms and is a delight to play. I think that holds true for a lot of guitars - some just are magic, and others not so much. Go play ten Strats, and while they're all going to be decent guitars, one of them is probably going to be subjectively "better" to you than the others. That's the one you want to take home with you. Link to comment Share on other sites More sharing options...
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