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What to send to your newsletter subscribers


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  • What to send to your newsletter subscribers

    I'm talking about the kind of letter that people subscribe to on your website to keep up on the news and events related to you/your music. But what would you put in there to make it interesting and what would go in there that you wouldn't put on the news page of your site? I find that I would rather not get any letters and just visit the site when I want to know what's going on. What do you think?

    Thank you very much for your help.
    Like Final Fantasy music? Like heavy metal?
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  • #2
    Try to write something different than most other bands newsletters.

    Most band newsletters fall into one of two categories:

    1. Dry list of gig dates/venues.

    2. An over-hyped account of the band's recent accomplishments and upcoming activities.

    So, make your band newsletter interesting and brief. Don't hype everyingthing or braggart about trivial events.

    Easier said than done though. Writing well is difficult. For me at least.

    Here a link to some of the band newsletters I've written over the years:





    • #3

      Post the full article on your site then send out a short snippit to your list so people click on a link and go to your site to read the full article. I try to have a few new things that my subscribers can checkout for every email I send to my list.

      signature removed for overt SPAMMINESS!