If you post a video on youtube and it starts to get a lot of hits, how well or how poorly do those hits translate into sales of the song (or your other music) from your website? A friend of mine thinks that once you post a video on youtube you are going to lose a lot of potential sales because anyone can strip away the audio from the video and get the song for free. My own view is that 1) the exposure makes it worth the risk of giving the music away (if, in fact, it is true that you are going to give a lot of it away) plus 2) I have some evidence of a few music videos that went viral and the exposure translated almost immediately into roughly proportional sales at the artist’s website. I would appreciate hearing from anyone who knows first hand what the relation is in practice between putting a video up on youtube and the resulting effect on sales at the website. Thanks.
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What is the impact of a youtube music video on music sales?