Phil O'Keefe Posted July 24, 2014 Share Posted July 24, 2014 I found this article an interesting read... http://www.nytimes.com/2014/07/24/arts/music/weird-al-yankovic-scores-with-mandatory-fun.html?_r=1 Food for thought for those who want to promote their music. Link to comment Share on other sites More sharing options...
Members blue2blue Posted July 25, 2014 Members Share Posted July 25, 2014 When his label gave him no video production budget, he worked out video production deals with a bunch of different comedy content sites. The song-a-day video thing is interesting. Obviously the primary marketing impulse these days -- and what follow-on media sites respond to is 'the big splash' when something drops. Jack those initial sales figures through the roof or most of the media will ignore you. Slow, mounting sales? There's no story there, in their minds. So no ink/screentime. But Yankovic didn't buy a bunch of fake video views and other off-the-shelf 'viral' marketing, he used his real social network -- 35 years worth of fans, multiple generations, I'm thinking, to to spark and sustain the buzz. Since the label apparently offered slim promotion (no video in 2014?) -- which is about all a label is good for these days -- I hope their slice is reasonably tiny. Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 25, 2014 Author Share Posted July 25, 2014 It certainly doesn't hurt that his stuff is incredibly clever and funny... I think Craig will get a kick out of this one: Link to comment Share on other sites More sharing options...
Members blue2blue Posted July 25, 2014 Members Share Posted July 25, 2014 I feel my cooperational synergisms being incentivized and the vertical integration of my longitudinal strategies.... uh... elongating. Maybe I should put a hat over it. Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 26, 2014 Author Share Posted July 26, 2014 Hahahaha! Link to comment Share on other sites More sharing options...
Moderators MrKnobs Posted July 27, 2014 Moderators Share Posted July 27, 2014 I'll never be able to listen to Suite Judy Blue Eyes again without imagining Weird Al's cheesy voice. Thanks, Phil!!!! :cries: Terry D. Link to comment Share on other sites More sharing options...
Members Anderton Posted July 27, 2014 Members Share Posted July 27, 2014 It certainly doesn't hurt that his stuff is incredibly clever and funny... I think Craig will get a kick out of this one: Well at the end of the day, he certainly stretched the envelope to think outside the box, thus enabling a customer-directed change catalyst beyond positioning of second-screen ROI into a simple quality vector for viral gamification, combined with clickable earned media and ideation. But what really made a difference was how he was able to curate vintage value propositions to fully realize a goal of snackable content, while focusing on proactive, 360-degree cross-media social commerce based on agile marketing. Very well done indeed. Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 27, 2014 Members Share Posted July 27, 2014 Link to comment Share on other sites More sharing options...
Phil O'Keefe Posted July 28, 2014 Author Share Posted July 28, 2014 Well at the end of the day, he certainly stretched the envelope to think outside the box, thus enabling a customer-directed change catalyst beyond positioning of second-screen ROI into a simple quality vector for viral gamification, combined with clickable earned media and ideation. But what really made a difference was how he was able to curate vintage value propositions to fully realize a goal of snackable content, while focusing on proactive, 360-degree cross-media social commerce based on agile marketing. Very well done indeed. You helped him with his lyrics, didn't you? Link to comment Share on other sites More sharing options...
Members Anderton Posted July 28, 2014 Members Share Posted July 28, 2014 You helped him with his lyrics, didn't you? Actually, he stole the idea from me. Link to comment Share on other sites More sharing options...
Members Gregory Frus Posted July 31, 2014 Members Share Posted July 31, 2014 Great article. Gotta tip your hat to the guy. Link to comment Share on other sites More sharing options...
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