Harmony Central Forums
Announcement Announcement Module
Collapse
No announcement yet.

Weird Al tops the charts and shows how modern-day promotion is done...

Page Title Module
Move Remove Collapse









X
Conversation Detail Module
Collapse
  • Time
  • Show
Clear All
new posts

  • Weird Al tops the charts and shows how modern-day promotion is done...

    I found this article an interesting read...

    http://www.nytimes.com/2014/07/24/ar...-fun.html?_r=1

    Food for thought for those who want to promote their music.
    **********

    "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

    - George Carlin

    "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

    - Sir George Martin, All You Need Is Ears

    "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

    - Bob Lefsetz, The Lefsetz Letter

  • #2
    When his label gave him no video production budget, he worked out video production deals with a bunch of different comedy content sites. The song-a-day video thing is interesting.

    Obviously the primary marketing impulse these days -- and what follow-on media sites respond to is 'the big splash' when something drops. Jack those initial sales figures through the roof or most of the media will ignore you. Slow, mounting sales? There's no story there, in their minds. So no ink/screentime.

    But Yankovic didn't buy a bunch of fake video views and other off-the-shelf 'viral' marketing, he used his real social network -- 35 years worth of fans, multiple generations, I'm thinking, to to spark and sustain the buzz.

    Since the label apparently offered slim promotion (no video in 2014?) -- which is about all a label is good for these days -- I hope their slice is reasonably tiny.
    Last edited by blue2blue; 07-25-2014, 09:31 AM.


    music and social stuff | currently listening to...

    Comment


    • #3
      It certainly doesn't hurt that his stuff is incredibly clever and funny...

      I think Craig will get a kick out of this one:

      **********

      "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

      - George Carlin

      "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

      - Sir George Martin, All You Need Is Ears

      "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

      - Bob Lefsetz, The Lefsetz Letter

      Comment


      • #4
        I feel my cooperational synergisms being incentivized and the vertical integration of my longitudinal strategies.... uh... elongating.

        Maybe I should put a hat over it.
        Last edited by blue2blue; 07-25-2014, 03:21 PM.


        music and social stuff | currently listening to...

        Comment


        • #5
          Hahahaha!
          **********

          "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

          - George Carlin

          "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

          - Sir George Martin, All You Need Is Ears

          "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

          - Bob Lefsetz, The Lefsetz Letter

          Comment


          • #6
            I'll never be able to listen to Suite Judy Blue Eyes again without imagining Weird Al's cheesy voice. Thanks, Phil!!!! :cries:

            Terry D.
            Telling Stories releases 2nd CD, see our WEBSITE! Please check out my GROUPIE STORY and Tales from the Road.

            Comment


            • #7
              Originally posted by Phil O'Keefe View Post
              It certainly doesn't hurt that his stuff is incredibly clever and funny...

              I think Craig will get a kick out of this one:
              Well at the end of the day, he certainly stretched the envelope to think outside the box, thus enabling a customer-directed change catalyst beyond positioning of second-screen ROI into a simple quality vector for viral gamification, combined with clickable earned media and ideation.

              But what really made a difference was how he was able to curate vintage value propositions to fully realize a goal of snackable content, while focusing on proactive, 360-degree cross-media social commerce based on agile marketing. Very well done indeed.
              Last edited by Anderton; 07-26-2014, 10:01 PM.
              _____________________________________________
              There are now 14 music videos posted on my YouTube channel, including four songs by Mark Longworth. Watch the music video playlist, subscribe, and spread the links! Check back often, because there's more to come...

              Comment


              • #9
                Originally posted by Anderton View Post

                Well at the end of the day, he certainly stretched the envelope to think outside the box, thus enabling a customer-directed change catalyst beyond positioning of second-screen ROI into a simple quality vector for viral gamification, combined with clickable earned media and ideation.

                But what really made a difference was how he was able to curate vintage value propositions to fully realize a goal of snackable content, while focusing on proactive, 360-degree cross-media social commerce based on agile marketing. Very well done indeed.
                You helped him with his lyrics, didn't you?
                **********

                "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

                - George Carlin

                "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

                - Sir George Martin, All You Need Is Ears

                "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

                - Bob Lefsetz, The Lefsetz Letter

                Comment


                • #10
                  Originally posted by Phil O'Keefe View Post

                  You helped him with his lyrics, didn't you?

                  Actually, he stole the idea from me.
                  _____________________________________________
                  There are now 14 music videos posted on my YouTube channel, including four songs by Mark Longworth. Watch the music video playlist, subscribe, and spread the links! Check back often, because there's more to come...

                  Comment


                  • #11
                    Great article. Gotta tip your hat to the guy.

                    Comment



                    Working...
                    X