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  • Wow! Avid Sells Consumer Audio, Video Divisions

    Avid Sells Consumer Audio, Video Divisions
    07.02.2012
    imgBurlington, MA (July 2, 2012)

  • #2
    Makes sense to me. They sure don't need M-Audio any longer, and it's a better fit with Akai anyway.
    --
    "Today's production equipment is IT-based and cannot be operated without a passing knowledge of computing, although it seems that it can be operated without a passing knowledge of audio." - John Watkinson, Resolution Magazine, October 2006
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    • #4
      Presumably, people at either Avid or "the new M-Audio" are smart enough to recognize his value.
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      • #5
        Avid, the company, has been on a downward capitalization spiral since even before the PT acquisition.
        .

        music and social links | recent listening

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        • #6
          During 25 years in the video business, I have watched Avid acquire many companies and technologies that quickly fade into oblivion. This is about the best result M-Audio and the others could hope for. They have an opportunity to survive.

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          • #7
            This is about the best result M-Audio and the others could hope for. They have an opportunity to survive.


            Given that Alesis and Akai had both been given up for dead by the industry, I'd bet that Jack O'Donnell and crew will be able to resuscitate M-Audio as well.
            Simplicity, my new album project, is now streamable from my YouTube channel.

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            • #8
              It looks like Apple and Adobe video post-production software is undercutting Avid severely. Avid Media Composer still looks archaic even after the latest overhaul, compared to Premiere Pro and FCP. You can get Apple's FCP X, Motion and Compressor all for under $400, or get Adobe Premiere Pro, After Effects, Encore, Audition and SpeedGrade along with Photoshop, Dreamweaver, Illustrator plus much more from the Adobe Cloud Subscription for $30 a month. Avid's Media Composer sells for $2500 and it doesn't really do anything that the competition can't. No wonder Avid isn't doing so good.

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              • #9
                , compared to Premiere Pro and FCP. You can get Apple's FCP X, Motion and Compressor all for under $400, or get Adobe Premiere Pro, After Effects, Encore, Audition and SpeedGrade along with Photoshop, Dreamweaver, Illustrator plus much more from the Adobe Cloud Subscription for $30 a month. Avid's Media Composer sells for $2500 and it doesn't really do anything that the competition can't. No wonder Avid isn't doing so good.


                Good insights, Ed A. I've wondered about this too, as AMC remains out of the reach of most video folks, except for those at the highest level of production, in editing houses with multi-stage workflows. It makes me wonder if Avid will now start to devote more attention to AMC, the way it did to Pro Tools, starting with version 7.4. There was a renewed approach and a flurry of upgrades--all good, all with the idea of being more inclusive, and all showing an awareness of the competitive landscape. Perhaps we'll see a similar renaissance with AMC, now that Avid has fewer product lines competing for its resources.
                Jon Chappell
                Follow me on Twitter: http://twitter.com/jon_chappell
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                • #10
                  Any word how this will affect development for the newish Venom platform?
                  Does the new company plan on continuing its development?

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                  • #11
                    Any word how this will affect development for the newish Venom platform?
                    Does the new company plan on continuing its development?


                    M-Audio is probably wondering the same thing right now. If it's selling well, which I believe it is, then it will probably continue being developed. Bear in mind that I'm guessing.
                    Ken Lee on 500px / Ken's Photo Store / Ken Lee Photography Facebook Website / Blueberry Buddha Studios / Ajanta Palace Houseboat - Kashmir / Hotel Green View - Kashmir / Eleven Shadows website / Ken Lee Photography Blog / Akai 12-track tape transfers / MY NEW ALBUM! The Mercury Seven

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                    • #12
                      Any word how this will affect development for the newish Venom platform?
                      Does the new company plan on continuing its development?
                      I bet Taiho Yamada is really excited about working for Jack O'Donnell again.

                      Or did Avid let him go a long time ago?

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                      • #13
                        I imagine there will be a lot of restructuring under new ownership, making it hard for even insiders to know yet which products will survive and which will thrive in the new environment. There are a lot of factors to consider, including the bottom line, how well people work together, and the potential new ownership sees in each product. I'd bet it'll take time to sort it all out.

                        Best,

                        Geoff
                        Enthusiasm powers the world.

                        Craig Anderton's Archiving Article

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                        • #15
                          as AMC remains out of the reach of most video folks, except for those at the highest level of production, in editing houses with multi-stage workflows. It makes me wonder if Avid will now start to devote more attention to AMC, the way it did to Pro Tools, starting with version 7.4.


                          Avid was AFAIK, the first with NLE for video about 20+ years ago. Their problem is that they still think it's 1992 and they can charge top dollar because they think they are the only player out there. Their problem parallels the video (and audio) industry in general. I know of editing and production houses that would charge $300 an hour way back, now they're lucky if they can get $90 an hour. They wouldn't have had a problem buying several $75,000+ Betacams back in the 80s or 90s, but they can't spend that kind of cash now. These places are either hemorrhaging money or they're totally out of business.
                          That's what happens to inefficient companies that aren't flexible enough to change with the times.

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