News: Elixir

Special Three-Packs of Select Acoustic and Electric Strings Available for a Limited Time

The Pro Pack was created for discerning players who use a high volume of strings and is a great way for players and their families to get a jump start on the holiday gift-giving season.

Offered as limited-edition, specially-packaged Elixir Strings, the Pro Pack includes three sets of the company’s most popular strings. These packs will be available in four leading NANOWEB® coated varieties; Phosphor Bronze Acoustic Strings in Light and Medium; and Electric Strings in Light and Super Light.  The promotion is available at local Elixir Strings dealers while supplies last.

“The Pro Pack promotion is an excellent way to provide our customers, along with their friends and families, with extended play this holiday season,” says Craig Theorin, Elixir Strings business leader. “We designed the Pro Packs to be a perfect gift for artists who love the extended tone life and feel of Elixir Strings and who need to stock up on strings due to a heavy playing schedule.“

Many players prefer the rich, textured tone of Elixir Strings Phosphor Bronze Acoustic Strings. These strings, protected by the company’s leading-edge NANOWEB coating, capture the “sweet spot” of the unique phosphor bronze tone while boasting a three to five times longer tone life over traditional strings.

Electric strings with NANOWEB Coating also provide brilliant tone that lasts three to five times longer than ordinary strings. They deliver the presence, punch and detail of the finest conventional strings while extending tone life and the clean, smooth feel that players love.

For additional details on the Pro Pack and to find an authorized Elixir Strings dealer, please visit www.elixirstrings.com.

Elixir Strings, pioneer of long-life strings, is broadening its Anti-Rust string product line at Winter NAMM 2009 (Booth 5000, Hall B). Now, all of Elixir Strings acoustic sets feature Anti-Rust Plain Steel strings.

While offering the same feel and tone as traditional plain steel strings, Anti-Rust strings provide corrosion resistance to extend the strings' tone life by three to five times. Elixir Stings Application Engineer Steve Rosenberg says, "Incorporating Anti-Rust technology into our full line of acoustic and electric strings ensures all musicians can take advantage of the long tone life that Elixir Strings are known to deliver."

"Elixir Strings strives to offer all of its customers the best quality strings possible," adds Rosenberg. "We received numerous requests to expand Anti-Rust plating into our entire acoustic line, which now has the same technology as our signature electric sets. The Anti-Rust plain steel strings, along with our traditional coated wound strings, extend the tone life of our entire set of strings, essentially making for more pleasurable playing experiences."

The secret behind Elixir Strings Anti-Rust technology is its proprietary alloy plating that inhibits tone-killing string corrosion. The tone life of Anti-Rust strings' exceed ordinary plain steel strings while maintaining the traditional feel and crisp, clean sound of a new set.

The expanded Anti-Rust Plated Plain Steel Strings are available at Elixir Strings retailers nationwide. For more information, contact your local dealer.

Elixir® Strings introduces Elixir™ Cables at Winter NAMM 2008 (Booth #5000, Hall B), representing the celebrated manufacturer's first fretted instrument accessory outside of guitar strings.

Featuring a patent-pending design, Elixir™ Cables deliver the most tonally transparent instrument cables. These innovative guitar cables deliver the truest voice of your guitar by providing clearer high frequencies, and smoother, more balanced mids. Elixir™ Cables are developed by Elixir® Strings and its parent company, W.L. Gore & Associates, which has been developing high performance cables for the last 50 years.

"You can hear the sweet top end with the cable," marvels legendary guitar luthier Tom Anderson, founder of one of the world's most highly respected guitar manufacturers, Tom Anderson Guitarworks. "It represents everything so nicely. Other cables are hard."

Elixir™ Cables are available in lengths of 10, 15, 20 and 30' (both right and straight angle jack plugs are available). Elixir™ Cables also feature a unique combination of extreme durability and flexible, non-twist memory for superior performance and easy, efficient use. The robust, branded plugs include custom grip housings for sure handling.

"Guitarists have had to rely on cables that act as pre-set tone knobs compromising their instrument's sonic performance," comments Craig Theorin, product manager, Elixir® Strings. "By designing a cable with one-half to one-third the capacitance of ordinary guitar cables, we've effectively removed the cable as a tone knob and allow musicians to hear the true voice of their instrument." Theorin adds, "Just as Elixir Strings has brought new innovation to the instrument string category, Elixir Cables will revolutionize the instrument cable category. With Elixir Cables, we are proud to bring the same superior performance of Elixir Strings to a previously overlooked but critically important accessory."

Following the success of its Anti-Rust Plated Plain Steel Strings for electric guitar, Elixir® Strings, the pioneer of long-life string technology, has proudly introduced Anti-Rust Plated Plain Steel Strings for acoustic guitar. Elixir® Strings exhibited Anti-Rust Plated Plain Steel Strings along with its complete product line at Winter NAMM 2007, January 18.

Elixir® Strings Anti-Rust Plated Plain Steel Strings for acoustic guitar have the feel and sound of traditional strings, but last up to five times longer than ordinary strings without corroding or losing their tone. These long life plain steels are the perfect complement to Elixir® Strings coated wound strings, now allowing acoustic and electric guitarists alike to enjoy the fresh feel and great tone of new strings far longer than with any other brand of strings.

"Now, acoustic guitarists can enjoy the same advantages as electric guitarists—a lifespan three to five times longer than ordinary guitar strings and lasting tone throughout the entire set," said Craig Theorin, product manager, Elixir® Strings.

The secret behind Elixir® Strings' Anti-Rust Plated Steels is its proprietary alloy plating that inhibits tone-killing corrosion. Although the new strings last longer than ordinary plain steel strings, they maintain a traditional metallic feel with the crisp, clean tone of new strings.

Hundreds of guitarists were enlisted to test Elixir® Strings' Anti-Rust Plated Plain Steel Strings over the last two years. The musicians were unanimous in assessing the strings' great feel and tone, and noted that tone lasted significantly longer than the strings they had used previously. In addition, in these extended field trials, of the used strings that were returned, nearly all exhibited little or no rust.

Sets of Elixir® Strings Anti-Rust Plated Plain Steel Strings for acoustic guitar will be offered in Light and Medium gauges as well as a 12 string Light gauge.

Elixir® Strings announces a whole new way to buy electric bass strings. With its Custom String Shop for electric bass strings, players now have the freedom to customize five and six string sets and are no longer forced to buy preset string gauges. Players can now gauge unique or traditional string sets based on their specific gauge requirements.

By liberating its four string foundation sets from the fifth and sixth strings, Elixir® Strings Custom String Shop now makes building a custom five or six string bass set easier than ever. All players need to do is select a four string foundation set and add unique single packaged custom low B and high C gauges or use color coded traditional gauges.

Elixir® Strings Custom String Shop for electric bass strings will offer four string foundation sets and single-packaged Low B and High C strings in Super Light, Light, Medium and Heavy gauges. MSRP for four string sets is $39.99, Low B fifth strings are $9.99 and High C sixth strings sets are $6.99.

Thanks to Elixir® Strings, the pioneer of long-life string technology, electric guitar players no longer need worry about the amount of sweat they pour into their music. Elixir® Strings featured its acclaimed Anti-Rust Plated Plain Steel Strings at Winter NAMM 2006. These innovative strings have the feel and sound of traditional strings, but last up to three times longer without corroding.

"Elixir® Strings revolutionized the guitar string industry with coated strings when we provided a valuable solution for preserving the tone life of wound strings," said Craig Theorin, product manager, Elixir® Strings. "Our new Anti-Rust technology addresses the same challenge for plain steel strings. Guitar players no longer have to face rusty plain steels when leaving strings on for an extended period of time."

The secret behind Elixir® Strings' new Anti-Rust Plated Steels is its proprietary alloy plating that inhibits tone-killing corrosion. Although the new strings last up to three times longer without corroding, they maintain a traditional metallic feel with a crisp, clean tone.

"I don't know how Elixir managed to improve upon the best, but they did! I find the new Elixir Plated Plain Steel strings require even less maintenance and last considerably longer, while maintaining the same excellence in tone, clarity and intonation I have come to expect from Elixir Strings," said world-renowned guitar player Johnny Hiland. Further, Hiland has since requested that all the strings on his electric guitars be switched to Elixir® Strings' new Anti-Rust Plated Plain Steels as soon as they are available.

Dozens of professional musicians were enlisted to test Elixir® Strings' Anti-Rust Plated Plain Steel Strings over the last year, and the strings were commonly praised as an amazing guitar string innovation. The musicians felt that the strings sounded great, felt great, and noted that tone lasted significantly longer than the strings they had used previously. In addition, in these extended field trials, of the used strings that were returned, nearly all showed little or no signs of rust.

Professional musician David Thiele of Los Angeles said, "I used the strings for over a month. The whole set of strings maintained their clean feeling, tone and overall great sound the entire time. No rust! I'm buying them as soon as they come out."

Sets of Elixir® Strings' Anti-Rust Plated Plain Steel Strings will be offered in Super Light, Light, Medium, Heavy and Baritone gauges.